January 8, 2010 —Beginning this month, Peek Traffic Corporation will be undertaking
an effort to reorganize and restructure to better meet the needs of the global traffic industry marketplace.
Peek is happy to announce several important organizational changes.
On the product development side of the organization, we will be forming the "Signal Group Technology
Solutions" business unit. The goal is to use the best talents and man-power of the greater organization in
order to increase our speed to market and spur greater innovation.
Similarly, on the sales and marketing front, DJ D’Alfonso, North American Eastern Regional Sales and Luis
Lopez, North American Western Regional Sales, will now be reporting directly to Kent Brothers, the
Executive Vice President of Peek Traffic. In addition, a new team member, Luis Villarreal will be taking on
the role of Strategy and Traffic Intersection Product Director, also reporting to Mr. Brothers. Mr. Villarreal
will be responsible for Sales out of our Palmetto, Florida offices, as well as the development of new
intersection sales strategies and marketing initiatives.
These and future changes are designed to compliment the strong product line and industry knowledge of
Peek Traffic Corporation, and thus enhance future product development and sales efforts with an
International focus.
